Nearly 60% of consumers confessed that they become aware of a brand and its products through digital channels. Therefore, for any business to be successful, they have to opt for digital marketing to get the attention of the targeted customers and generate leads. In fact, nearly 60% of brands say that they have been successful in achieving their goals through digital marketing. To be successful in digital marketing, you have to choose a suitable technique depending on your targeted customers. Here is the list of all the major digital marketing techniques.
1. Search Engine Optimization(SEO):
Before purchasing anything, consumers always search for the product or service on search engines. Therefore, search engine optimization is the most important technique of digital marketing. SEO involves optimizing your website according to the search engine algorithms so that your company’s website could get listed on the first page of Google search for specific keywords. In simple words, SEO improves the visibility of your website, products or services on search engines. Therefore, you will get more traffic to your website and this will generate leads organically. For proper and result-oriented SEO, you have to hire a professional SEO expert.
Fact – 70% of digital marketers prefer SEO as the most effective digital marketing technique.
2. Social Media Marketing(SMM):
After search engine optimization, social media marketing is the most sought-after technique. This is because online users stay active on various social media platforms, and therefore, for a brand, its potential customers are literally available within a confined space. The best outcome of SMM is brand visibility and awareness among the targeted audiences. In fact, a strong social media presence is essential for a brand to gain popularity in today’s world. This is because the gap between a brand and its customers reduces significantly when the brand stays active on social media platforms. Hence, the reliability and trust factor increase among potential customers.
As far as social media marketing goes, there are broadly two approaches available. First, you can opt for social media advertisement campaigns, and you need experts to set it up for you regularly and get the best return on your investment. Second, you can hire social media influencers who have huge followers, and once they promote your brand among their followers, there could be an instant rise in sales and an epic rise in brand visibility. Besides, you need to be highly active on social media platforms and come up with creative and engaging posts.
Fact – 90% of brands want to enhance brand awareness through social media platforms.
3. Search Engine Marketing(SEM):
Search engine marketing is online marketing on popular search engines with the help of paid advertising methods. You set up advertisement campaigns so that when users search with keywords containing products and services related to your business, your website gets listed at the top of SERPs. Not just that, with Google Ads, you can show your business adverts on relevant websites and videos.
Google will allow you to choose the form of ads like YouTube video ads, in-app mobile ads, graphic display ads, or text-based search ads. Google also comes with superior metrics for setting up and monitoring the ad campaigns for a better outcome. You need to choose the right ad form according to the type of your business and where you want your ads to pop up.
Fact – 63% of online users are likely to click on paid search ads on Google.
4. Local Search Marketing:
Local search marketing helps businesses to target local customers. A business can only become global when it has a strong local presence. As far as local search marketing goes, businesses can list themselves on Google My Business and be readily available on Google Maps. This will help your business to turn up when the local customers do a local search for products and services related to your business.
Moreover, always use the value of online reviews for enhancing your brand reputation. Encourage the customers to give positive reviews on various platforms to maintain a positive image among the targeted local consumers. Join local groups on social media platforms and interact with potential local customers. You should start posting targeted content for inbound marketing where the potential customers are automatically attracted to you instead of seeking them.
Fact – Nearly 46% of Google searches are people searching for local businesses.
5. Email Marketing:
Email marketing helps to generate more leads and being repeat customers. Even though the significance of email marketing has gone down, it is still effective for various categories of businesses. The best part of email marketing is that it is the most affordable way of digital marketing. You can do email marketing among your customers as well as potential leads whose email addresses you have to collect from different sources.
Your emails should have products and services that they are most likely to buy, and you have to offer incentives and discounts to make the purchase. The email should look like a personalized email tailor-made for any customer because that is when the customer feels connected with the brand and goes ahead with the purchase. With other digital marketing techniques, you should get email marketing done constantly.
Fact – 72% of customers prefer email as the main communication channel online.
6. Video Marketing:
Previously, there was a craze for content marketing. Now, content marketing has become a part of all the different marketing techniques. Content marketing has been replaced by video marketing as online users prefer watching videos to reading text. That is why YouTube is the second most popular search engine after Google.
Quality commercials help to create a perfect brand image so that viewers can get interested to check out and buy the products and services. Video marketing is a matter of creativity and execution. When you post the videos on popular video streaming as well social media platforms, it can reach out to the targeted audiences organically. Keep in mind that you need to have the ability to create quality, detailed, engaging, and short videos.
Fact – 1/3 of online activities are watching videos on the internet.
7. Influencer Marketing:
The last but equally successful digital marketing technique, especially in the current scenario, is influencer marketing. A social media influencer can help to increase the circulation of brand awareness. There is no dearth of influencers on social media and video streaming platforms. However, you have to choose the most relevant ones for your business so that your products and services can get the best response from their followers. Influencer marketing has now become as popular as social media marketing, and in fact, it is somewhat an integral part of SMM.
Fact – 49% of online users consider influencers’ recommendations before purchasing a product.
It is difficult to predict which of the above-mentioned digital marketing techniques will be useful for your business. Therefore, companies try out all these techniques one by one and then stick to the ones that are giving them the best return on investment. What is working for your competitors may not always work for you. That is why invest in all and then stick to the digital marketing technique that is bringing you the leads instead of blindly following your competitors.